![]() The decluttering process that many producers have talked about previously, is now happening. It is just that they are no threat, to the point that they will eat into the business of the relatively bigger or more hyped film. It's not to say that no films release every subsequent week. If we take the case of film releases this year, Pathaan got a 3 week open run, Selfiee got a 2 week open run, Tu Jhoothi Main Makkaar is getting 3 open weeks, Bholaa will get 3 weeks and Kisi Ka Bhai Kisi Ki Jaan will get over 2 weeks as well. Most of these films are preferred to be watched digitally, whenever they release because they don't generally warrant a theatre-viewing.įilms Holding Limited Appeal Are Preferred To Be Watched Later On Digital The small films or films targetting just a small section of the audience are no longer a threat that they used to be pre-pandemic. Most films are able to get an open run of two weeks or even more. Most Films Are Able To Get An Open Box Office Run Due To The Changed Consumption Pattern Of Audiences In short, the post-pandemic box office cimate has changed all dynamics. Also, the word of mouth spreads like fire, making no pre-release estimation good enough. Many big films have failed to pull in audiences on the first day and it is alarming because the same kind of films did have an audience atleast initially if not in the long run. The change has been radical and many filmmakers have had to face the wrath of the changing tides with outright theatrical rejections of their movies. Since Coronavirus that hit us in March 2020, a lot has changed with respect to the consumption of movies. The Consumption Pattern Of Theatre-Going Audience Has Changed Post Covid-19
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